Metro Culture

Metro Culture is the product of a social and educational management model that Metro de Medellin has built, consolidated and delivered to the city. This model is considered worthy of being adopted, either partially or wholly, by any other city or institution striving to foster a culture of civic duty that wishes to instill harmonious coexistence, exemplary behavior, solidarity, self-respect and mutual respect, and the observance of basic regulations in the use of public services, among other values. In 1994, the "User Education Process” – i.e., Proceso de formación de usuarios – was  officially launched with the aim of “generating a new culture among the citizens of Valle de Aburra”. This process was developed under the guise of the Metro Transportation System with the ultimate goal of persuading the community to internalize enhanced civic behavior and coexistence guidelines. 

Concurrently, Metro de Medellin launched the Metro-Community Relationship   – Relación con  la Comunidad – process, devised to build positive relationships with residents neighboring the Metro stations, in order to impart a sense of belonging and a caring attitude; a response that would naturally arise from the benefits afforded to the community by the improved living standards ensuing from the services and civil works provided by Metro de Medellin.

User education is a task that relies on basic trust in people’s goodwill and their capacity to adopt rules and responsibilities, whereas contributing to ensure the successful delivery of the service as users who participate actively to achieve the same end.